Sales and Business Development has different meanings to different people. However, the concept could be loosely defined as ‘the collective efforts and activities that support the growth, development and evolution of an organisation’. Ultimately, sales and business development are about taking business from where it is today to where it should be tomorrow. This is achieved through new product development, market research, competitor analysis, strategic product pricing, powerful marketing and so on.
This webinar prepares participants to meet and surmount requirements for crafting, deploying and managing strategic value proposition along with dynamic considerations of the business portfolio; in addition to mapping and streaming the flow of value in consonance with arrays of challenging forces, so as to optimize business growth in accordance with strategic intent.